Rivian Turns Its R1 and R2 Into Ghostbusters for Halloween

Rivian is leaning into the Halloween season with a seasonal update that turns its R1 and R2 electric vehicles into ghost-hunting machines. The theme is a limited-time addition, and the update is set to run through November 2.

The timing is tight. With the offer ending in early November, owners who want to take part have only about a week from the date of this story. Seasonal software touches like this one have become a common way for automakers to keep existing vehicles feeling fresh between model-year changes, and Rivian has used playful, brand-specific extras before.

The announcement itself is short on detail, so it is not clear from the headline alone exactly which visual or in-car elements the update includes or how owners activate them. Rivian owners who want the specifics should check the company's release notes or the update notice in their vehicle's app.