Most Americans Aren't Ready for AI to Handle Their Holiday Shopping

Holiday shopping is one of the places AI assistants are expected to prove their value. They can compare prices, suggest gifts, and track deals without the endless scrolling. But a new survey suggests most American adults are not ready to rely on them for that yet.

The finding matters for retailers and tech companies that have been pitching AI shopping helpers and chat-based gift finders as the next big change in how people buy. Industry enthusiasm has not yet translated into comfort among everyday consumers. Shoppers may be wary of handing over purchasing decisions, sharing personal information, or trusting recommendations they cannot easily check for themselves.

The result points to a practical lesson. Wider use of AI in shopping will likely depend on trust, transparency, and control, with the shopper keeping the final say over what gets bought. Companies that explain why a product was suggested, and let people step in or back out at any point, may have an easier time winning over those still on the fence.