Google's Updated Privacy Policy Says Gmail Can Feed Ad Targeting

Google has updated its privacy policy in a way that ties Gmail more closely to the company's advertising business. According to the report this story is based on, turning on Personal Intelligence gives Google more data to draw on when it decides which ads to show a user.

Personal Intelligence is a setting users have to switch on themselves, so the change matters most to people who already use it or are considering it. The trade-off is clear enough: the features that make the tool more personal are the same signals that can sharpen ad targeting. The report does not list every category of data involved, so readers should avoid assuming more than the policy itself states.

For most people, the practical step is to review the setting. Open your Google account's privacy controls, find Personal Intelligence and related personalization options, and decide whether the extra features are worth the added data sharing. Anyone who wants to limit ad personalization more broadly can also check the ad settings in the same account area.