Domino's Goes Blocky With a Minecraft Pizza Tie-In

Domino's and Minecraft are joining forces on a promotion that puts cube-shaped pizza on the menu and adds in-game rewards for players. The collaboration pairs a major pizza chain's marketing reach with one of the best-selling video games of all time.

The headline item is the block-shaped pizza, a clear nod to the game's cubic terrain and building style. The in-game freebies are the other half of the deal, giving players something to earn inside Minecraft while also pointing them toward the real-world offer.

Key details such as how long the promotion runs, which locations take part, and how players claim the in-game items were not clear from the initial announcement. Readers planning to order or log in should check with Domino's or Mojang, the developer behind Minecraft, before relying on specifics.

Cross-brand tie-ins like this one have become a common way for consumer companies to reach a game's large and loyal community, and this partnership fits that pattern.